Guiding brands to clarity.

Colonel De Gourmet
Herbs & Spices

A premium maker and seller of the stuff that makes the taste

Colonel De Gourmet Herbs & Spices is a beloved brand based in historic Ft. Thomas, Kentucky. We were tasked to make their e-commerce customer experience mirror their in-store experience, and that’s exactly what we did — while streamlining their operations while we were at it.

Brand Shepherd developed a custom amount selector so that the UX for the website is the same as what it’s like in-store: A Colonel De customer can buy as little or as much as they want, and that’s the way Colonel De wanted it!

expertise applied

  • Brand Strategy
  • Website Design & Development

“Our internet sales are growing exponentially.…it is due to our amazing, easy to use website. In 2020, our May orders were over 725% larger than the orders from May 2019.”

Susan Stewart
Co-Owner
Colonel De Gourmet Herbs & Spices

brand logo for Colonel De's Gourmet Herbs & Spices
daimen carter

designer

  • Web designer
  • Web UX and UI specialist
  • Front end web developer
jess smith

strategic ops lead

  • Process development and implementation
  • Content development coordinator
  • Technical Project Management
john marshall

creative lead

  • Multifaceted designer for web, print, and video
  • Concept development
  • Deck design expert
nibir

wordpress engineer

  • Front end web developer
  • WordPress expert
  • Shopify, WIX, and BigCommerce expert
janine huldie

project manager

  • Project liaison
  • Keeps projects moving, big picture
  • Web Maintenance
brennan zagami

lead copywriter

  • Vibe, Tribe, & Why® Facilitator
  • Brand Experience Guide™ Copywriter
  • Web and Marketing Copywriter and Editor
daniel crask, founder of brand shepherd
daniel crask

brand strategist

  • Customer-first approach to brand clarity.
  • Creator of the Vibe, Tribe, & Why® brand clarity framework for business development.
  • Interests: his four children, writing music, health, exercise, and gardening.