Colonel de gourmet herbs & spices

home landing page for Colonel De's new website

Guiding brands to clarity. Colonel De Gourmet Herbs & Spices A premium maker and seller of the stuff that makes the taste Colonel De Gourmet Herbs & Spices is a beloved brand based in historic Ft. Thomas, Kentucky. We were tasked to make their e-commerce customer experience mirror their in-store experience, and that’s exactly what […]

InnoTool

brand logo for InnoTool laid over a background image of a construction site

Guiding brands to clarity. Work Smarter, Not Harder Brand Shepherd was tasked with helping this power tool accessories startup with finalizing a new name, creating their visual brand, and a product marketing mix of video and print. We helped craft a brand experience that captured the founders’ vision for their products, aimed at construction sub-contractors […]

daniel crask, founder of brand shepherd
daniel crask

brand strategist

  • Customer-first approach to brand clarity.
  • Creator of the Vibe, Tribe, & Why® brand clarity framework for business development.
  • Interests: his four children, writing music, health, exercise, and gardening.