Brand Shepherd Partners with MillerClapperton as Agency of Record for Brand Strategy and Website Creation

brand logos for both MillerClapperton and Brand Shepherd

Brand Shepherd Partners with MillerClapperton as Agency of Record for Brand Strategy and Website Creation FOR IMMEDIATE RELEASE
 October 17, 2024 – Brand Shepherd is happy to announce its new partnership with MillerClapperton, a leading authority in high-performance cladding systems for architectural facades. Brand Shepherd has been selected as MillerClapperton’s Agency of Record (AOR) for […]

‘Force-Fitting’ Purpose to Brands Is No Longer Wanted

Cartoon woman on her knees looking fatigued while business charts crash around her

‘Force-Fitting’ Purpose to Brands Is No Longer Wanted Let’s connect some dots about the role of altruistic purpose in product branding and positioning. First, let’s hear from the new CEO of Unilever, who recently announced that they will stop ‘for fitting purpose’ into their brands: “But we will not force fit this [purpose] across the […]

shepx: a new spin-off from Brand Shepherd

logo for shepx brand and caption that says "announcing shepx: experience better"

shepx: a new spin-off from Brand Shepherd Brand Shepherd is happy to announce a new spin-off business called shepx. shepx makes better websites for your customers than they’ve experienced before, and gives you a better experience creating it.Listen to the episode below to learn what caused shepx to start, how it is tied to Brand Shepherd, and […]

daimen carter

designer

  • Web designer
  • Web UX and UI specialist
  • Front end web developer
john marshall

creative lead

  • Multifaceted designer for web, print, and video
  • Concept development
  • Deck design expert
nibir

wordpress engineer

  • Front end web developer
  • WordPress expert
  • Shopify, WIX, and BigCommerce expert
janine huldie

project manager

  • Project liaison
  • Keeps projects moving, big picture
  • Web Maintenance
daniel crask, founder of brand shepherd
daniel crask

brand strategist

  • Customer-first approach to brand clarity.
  • Creator of the Vibe, Tribe, & Why® brand clarity framework for business development.
  • Interests: his four children, writing music, health, exercise, and gardening.