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‘Force-Fitting’ Purpose to Brands Is No Longer Wanted

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‘Force-Fitting’ Purpose to Brands Is No Longer Wanted Let’s connect some dots about the role of altruistic purpose in product branding and positioning. First, let’s hear from the new CEO of Unilever, who recently announced that they will stop ‘for fitting purpose’ into their brands: “But we will not force fit this [purpose] across the […]

shepx: a new spin-off from Brand Shepherd

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shepx: a new spin-off from Brand Shepherd Brand Shepherd is happy to announce a new spin-off business called shepx. shepx makes better websites for your customers than they’ve experienced before, and gives you a better experience creating it.Listen to the episode below to learn what caused shepx to start, how it is tied to Brand Shepherd, and […]

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daimen carter

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jess smith

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john marshall

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daniel crask, founder of brand shepherd
daniel crask

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  • Creator of the Vibe, Tribe, & Why® brand clarity framework for business development.
  • Interests: his four children, writing music, health, exercise, and gardening.
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