HP

brand logos for LP and ILS's Hit A Homerun initiative

Guiding brands to clarity. hp + ils HP & ILS combine for a very special announcement event When ILS became one of only 5 printers in the world to house HP’s newest digital press, ILS knew they had to put together a special event that used the type of branding that their clients expect to […]

Standex Electronics

Standex Electronics website displayed on a desktop monitor, laptop, tablet, and phone screen.

Guiding brands to clarity. Making the products within the products within the products Standex is a global manufacturer of electronic components, and they stand as proof that great branding for B2B products can make for a high-performing customer experience. We tackled their multilingual website and created custom illustrations for all of their main product categories […]

daniel crask, founder of brand shepherd
daniel crask

brand strategist

  • Customer-first approach to brand clarity.
  • Creator of the Vibe, Tribe, & Why® brand clarity framework for business development.
  • Interests: his four children, writing music, health, exercise, and gardening.