Brand Shepherd Launches New Website for MillerClapperton, Showcasing Bold Strategy and Elevated User Experience
FOR IMMEDIATE RELEASE
June 21, 2025
KNOXVILLE, TN – Brand Shepherd, a branding and marketing agency known for building clarity-driven brand experiences, is proud to announce the launch of the all-new website for MillerClapperton, the global leader in cladding wall panel fabrication and installation.
This launch began with a comprehensive brand strategy initiative and culminated in a complete website overhaul.
“Our goal was to transform the website into a powerful expression of who MillerClapperton is and where they’re going,” said Dan Crask, Founder and Brand Strategist at Brand Shepherd. “This isn’t just a digital facelift — it’s a strategic shift that aligns messaging, UX, and SEO to serve both internal and external stakeholders.”
What’s New
- A Clearer Brand Story: The site now leads with a clarified positioning and messaging hierarchy shaped by the Vibe, Tribe, & Why® framework.
- Project Showcase: A robust portfolio section highlights MillerClapperton’s architectural metal projects across North America, with filterable categories and immersive visuals.
- Speed + Structure: Built for performance and long-term scalability, the site is hosted on WP Engine and features a streamlined, modular structure tailored for in-house marketing agility.
- SEO- and AI-Optimized Content: Every page was written and structured with search visibility and lead conversion in mind, laying a stronger digital foundation for future growth for traditional search engines and next-gen AI models.
- AI Search Agent: The site integrates an AI-powered assistant trained on MillerClapperton’s content, making complex information easily accessible to architects, contractors, and decision-makers.
About MillerClapperton
Founded in 1979, MillerClapperton is a national fabricator and regional installer of metal wall panel systems, working with architectural teams on iconic commercial buildings. The company is known for its commitment to innovation, service, and partnership.
About Brand Shepherd
Brand Shepherd is a creative agency specializing in brand clarity, strategy, identity, and digital experiences. From startups to global manufacturers, Brand Shepherd helps brands clarify who they are, attract the right customers, and scale with confidence.
Visit the new MillerClapperton website: https://millerclapperton.com
Original AOR announcement: View here
