Davis Chocolate — Dubai Chocolate Bar Launch
Guiding brands to clarity. Davis Chocolate Dubai Chocolate Bar Launch Great Ingredients Don’t Sell Themselves The Challenge Davis Chocolate came to Brand Shepherd with the raw materials for a new product line, but not yet a launch-ready brand presence. They had packaging mockup files for their Dubai Chocolate Bar lineup across multiple flavors, and key highlights for […]
How Brand Shepherd Built Foxadise Farms’ First Christmas Gift Shop, and Turned a Startup’s Holiday Season Into a Breakthrough
How Brand Shepherd Built Foxadise Farms’ First Christmas Gift Shop, and Turned a Startup’s Holiday Season Into a Breakthrough A storybook aesthetic, a bold embrace of Christmas, and an 8-email Klaviyo campaign that outperformed social media 16-to-1. The Opportunity Foxadise Farms is a Tennessee-based, family-owned honey business founded in 2023 by Joe Fox and his […]
Make It Pop
Guiding brands to clarity. Make It Pop “You really do know your stuff! I’m 100% happy, well done.” Jonathon, Owner, Make It Pop™ a logo that knows its place. The Relationship Make It Pop is the dedicated installation service for AF CULTURES, Brand Shepherd’s official partner for custom commercial signage. Together, AF CULTURES and Make […]
Telling A 40-Year Brand Story For Hensley Homes
Telling A 40-Year Brand Story For Hensley Homes In this video collection, Tim and John Hensley reflect on their journey building 40 years’ worth of exceptional custom homes in Indian Hill Village. From their early beginnings to becoming the trusted builders of choice in this sought-after market. Hear from Hensley Homes’ founders why Indian Hill […]
Google Doesn’t Want to Send People to Your Website Anymore
Field Notes by Brand Shepherd #36 Google Doesn’t Want to Send People to Your Website Anymore There has been a major shift in how we are to think about SEO in light of Google’s use of AI Overviews. Google is pretty open about the fact that it sees its AI Overviews as the future of […]
AI & Brand Building: The Brand Shepherd Philosophy
AI & Brand Building: The Brand Shepherd Philosophy In this episode, we address something that’s been brewing in the background of everything we do at Brand Shepherd: our relationship with AI and why we’re so committed to integrating it into our brand-building work. We know AI has become polarizing. The word “slop” gets thrown around […]
A Fresh Way To Get Brand Clarity Insights: Field Notes
A Fresh Way To Get Brand Clarity Insights: Field Notes Most branding advice is vague fluff. This isn’t that. Field Notes delivers practical, no-nonsense insights on brand clarity, messaging, and building something that actually sticks, grounded in the Brand Shepherd and the Vibe, Tribe, & Why® framework. Sign up below to get insights for brand […]
“Vibe, Tribe, & Why” Book Launches with Perfect Timing
“Vibe, Tribe, & Why” Book Launches with Perfect Timing Framework for brand clarity becomes essential as companies navigate AI era and avoid costly missteps The brand development landscape just got a powerful new resource. “Vibe, Tribe, & Why®: Clarify Your Brand. Attract Your People. Connect with Clarity” launched September 1st, and the timing couldn’t be […]
MillerClapperton
Guiding brands to clarity. Cladding Meets clarity. MillerClapperton, a national leader in architectural cladding systems, came to Brand Shepherd with a challenge common to high-performing B2B companies: their brand no longer reflected the scale, sophistication, and clarity of the work they were known for. Through our Vibe, Tribe, & Why® process, we helped MillerClapperton align […]
Brand Shepherd Launches AI-Driven Brand Solutions
Brand Shepherd Launches AI-Driven Brand Solutions FOR IMMEDIATE RELEASE July 10, 2025 | Knoxville, TN Brand Shepherd Launches AI-Driven Brand Solutions Bringing proven branding methodology to the frontier of artificial intelligence Knoxville, TN — Today, Brand Shepherd, the agency renowned for its Vibe, Tribe, & Why® framework, announces the launch of its new AI […]
