Welcome
It's Nice To Meet You!
Rest In Peace, good boy.
The inspiration behind the concept of brand shepherding came from our beloved family member, Jake the Border Collie. Jake was always fond of structure and he loved to herd our kids and anything else we asked him to organize. We envisioned Jake taking on the role of a brand shepherd, helping to strategize and bring the brand’s needs into order. He would be responsible for guiding, growing and protecting the brand, ensuring it remained healthy and strong. This is exactly what we aim to do at Brand Shepherd. We focus on brands that have specific target customers and require guidance, growth and protection to flourish. Our role is to act as a shepherd for these brands.
Why Work With Brand Shepherd?
We are obsessed with providing clarity to brands.
Clarity of your brand’s presence, people, and purpose–its Vibe, Tribe, & Why®.
By approaching your brand from the value of how it is experienced by your customers, we guide, grow, and protect the brands we serve.
Meet The Shepherds
The 4 Guideposts of Brand Shepherd
The 4 Guideposts of Brand Shepherd refer to four important principles businesses or individuals can use to establish and manage their brand effectively.
These principles assume that defining your brand’s values, developing a clear brand message, creating a visual identity that reflects your brand, and consistently delivering your brand promise is part of everything we do.
Following the guideposts below, businesses can ensure their brand is memorable, authentic, and trustworthy.
Brand Shepherd emphasizes that managing a brand is not a one-time effort but a continual process, requiring constant attention and improvement to stay relevant and competitive.
Humility
Humility guides the way we approach people and our work. We get to do what we do. We get to work with the people we do.
Efficiency
Efficiency is in our every detail. How we ideate, create, plan, and execute is done in a way that has no pretense.
Quality
Quality converts. Quality grows. And quality knows quality. We don’t chase awards or look-at-us altruism. We chase, produce, hire and work with quality.
Longevity
We are in this for the long haul. Longevity means we humbly, efficiently create quality work that proves successful for the brands we get to work with.
Let’s Guide Your Brand to Clarity
1
Schedule an Intro Meeting.
2
If it's a good fit, we set a Discovery Call to scope a statement of work.
3
We guide your brand to clarity.
