great brands
don’t happen by accident.
They’re built with clarity, strategy, and a deep understanding of the people they serve.
We guide brands to find their true identity, attract the right audience, and create lasting connections. And yes, we’ve even had a brand-loving dog, Jake, who taught us a thing or two about loyalty.
The inspiration behind the concept of brand shepherding came from our beloved family member, Jake the Border Collie. Jake was always fond of structure and he loved to herd our kids and anything else we asked him to organize.
We envisioned Jake taking on the role of a brand shepherd, helping to strategize and bring the brand’s needs into order. He would be responsible for guiding, growing, and protecting the brand, ensuring it remained healthy and strong.
This is exactly what we aim to do at Brand Shepherd. We focus on brands that have specific target customers and require guidance, growth and protection to flourish.
Our role is to be the shepherd for your brand.
the brand shepherd
approach
guide
Brand Shepherd provides clarity for your brand so it reaches its ideal, most profitable customers.
grow
Brand Shepherd grows your brand with creative services that range from Brand Identity, Web, Packaging, and Marketing.
protect
Shepherding brands means protecting them from inconsistencies in how they are presented to ideal customers.
the brand shepherd
core beliefs
- Your brand, simplified through clarity.
- A simple and clear profile for each of your brand’s ideal customers.
- Your brand’s market presence, communicated simply and clearly.
- The purpose for which your brand stands, stated simply and clearly.
- We approach our work and relationships with humility.
Every project is an opportunity we’re grateful for. - We appreciate the people we collaborate with.
- Our mindset is rooted in gratitude and respect.
- Efficiency is embedded in everything we do.
- Our process is streamlined from ideation to execution.
- We focus on clarity and precision, avoiding unnecessary complexity.
- Every detail is intentional, ensuring maximum impact with minimal waste.
