Welcome to The Feed

Resources to give your brand clarity.

A thriving brand is built on clarity, strategy, and continuous learning. 

The Feed is where we share insights, expert tips, in-depth articles, podcast episodes, and industry updates to help you refine and grow your brand through clarity of your brand’s presence, people, and purpose.

Whether you’re looking for strategic guidance or creative inspiration, explore our latest content and discover actionable ways to move your brand forward.

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Field Notes Podcast by Brand Shepherd cover

The Crowd Is Booing AI. Here’s Why That’s Your Opportunity.

It is May 2026, and commencement season is producing a pattern that is hard to ignore.
Field Notes Podcast by Brand Shepherd cover

Your Why Is Simpler Than You Think. That’s the Point.

Clarity Before Growth: Brand Shepherd on the Elsplend Realities Podcast

Field Notes Podcast by Brand Shepherd cover

Vibe: Why Your Brand’s Presence Is More Than a Logo

Field Notes Podcast by Brand Shepherd cover

Tribe: Why “Everyone Is Welcome” Is the Worst Thing You Can Say About Your Brand

Field Notes Podcast by Brand Shepherd cover

Is This the WordPress Killer We’ve Been Waiting For?

Field Notes Podcast by Brand Shepherd cover

Blind Spots and Soft Spots in Brand Building

Field Notes Podcast by Brand Shepherd cover

3 Things Brand Shepherd Does for Every Ag Brand

Field Notes Podcast by Brand Shepherd cover

The Expert Generalist: AI’s Most Valuable (and Long-Overlooked) Player

Field Notes Podcast by Brand Shepherd cover

3 Radical Ways to Face AI Through Your Brand’s Website

Building for What Comes Next: Grain Weevil’s New Resources Hub

How Brand Shepherd Built Foxadise Farms’ First Christmas Gift Shop, and Turned a Startup’s Holiday Season Into a Breakthrough

“Vibe, Tribe, & Why” Book Launches with Perfect Timing

Brand Shepherd Launches New Website for MillerClapperton

Your brand needs an elevator pitch, but not for the reason you think

daimen carter

designer

  • Web designer
  • Web UX and UI specialist
  • Front end web developer
john marshall

creative lead

  • Multifaceted designer for web, print, and video
  • Concept development
  • Deck design expert
nibir

wordpress engineer

  • Front end web developer
  • WordPress expert
  • Shopify, WIX, and BigCommerce expert
janine huldie

project manager

  • Project liaison
  • Keeps projects moving, big picture
  • Web Maintenance
daniel crask, founder of brand shepherd
daniel crask

brand strategist

  • Customer-first approach to brand clarity.
  • Creator of the Vibe, Tribe, & Why® brand clarity framework for business development.
  • Interests: his four children, writing music, health, exercise, and gardening.