Brand clarity is what separates leading brands and everyone else.
Our work with brands of all sizes and stages has shown one consistent fact: clarity sells.
Best-in-class brands are ruthlessly clear about three things:
- Presence
- People
- Purpose
These three factors separate the clarified from the unclarified, the brands that thrive from the brands that die.
We call these factors a brand’s Vibe, Tribe, & Why®.
Our framework helps brands capture, clarify, and apply these vital elements in a way that is immediately put to use across the whole brand: from sales and marketing to HR and the C-Suite.
Customers become advocates for brands that offer the clarity they’ve been searching for.
The question, then, is this: does your brand have and give customers the clarity they want?
Dolly Parton is America’s most beloved artist, and each year, millions of people flock to East Tennessee’s Smoky Mountains to make new memories at her Dollywood theme park and resorts.
In this episode of the podcast, we get to hear from The Dollywood Company’s VP of Finance, Melissa Walker.
We cover a lot of ground in this episode:
- What was the Dollywood strategic plan’s role in response to COVID lockdowns in 2020-2021.
- How is Dollywood handling the post-COVID brand experience now?
- The Dollywood brand experience is cherished by generations — how does strategic planning handle the demand for tradition and innovation?
Melissa was very generous with her time and gave us a practical look into how strategic planning guides, grows, and protects the Dollywood brand.
You do not want to miss this episode.
