Guiding brands to clarity.
brand logo for Innotool

Work Smarter, Not Harder

Brand Shepherd was tasked with helping this power tool accessories startup with finalizing a new name, creating their visual brand, and a product marketing mix of video and print.

We helped craft a brand experience that captured the founders’ vision for their products, aimed at construction sub-contractors who know that working smarter is better than working harder.

expertise applied

  • Brand Strategy
  • Logo/Brand Identity
  • Brand Naming
  • Brand Marketing
  • Pitch Deck Design

“Dan is a great person to work with and an expert in his field. Truly one of the most dependable contractors we’ve ever done business with. I would highly recommend him for any project.”

Drew Saylor
Co-Founder
InnoTool

brand logo for Innotool
daimen carter

designer

  • Web designer
  • Web UX and UI specialist
  • Front end web developer
jess smith

strategic ops lead

  • Process development and implementation
  • Content development coordinator
  • Technical Project Management
john marshall

creative lead

  • Multifaceted designer for web, print, and video
  • Concept development
  • Deck design expert
nibir

wordpress engineer

  • Front end web developer
  • WordPress expert
  • Shopify, WIX, and BigCommerce expert
janine huldie

project manager

  • Project liaison
  • Keeps projects moving, big picture
  • Web Maintenance
brennan zagami

lead copywriter

  • Vibe, Tribe, & Why® Facilitator
  • Brand Experience Guide™ Copywriter
  • Web and Marketing Copywriter and Editor
daniel crask, founder of brand shepherd
daniel crask

brand strategist

  • Customer-first approach to brand clarity.
  • Creator of the Vibe, Tribe, & Why® brand clarity framework for business development.
  • Interests: his four children, writing music, health, exercise, and gardening.