Your brand needs an elevator pitch, but not for the reason you think.

TL;DR:

An elevator pitch isn’t just a sales tool—it’s a clarity tool. It helps you define and articulate your brand’s character, value, and position so you and your customers both know exactly what you stand for.

your brand needs an elevator pitch, but not for the reason you think.

When most people hear the phrase “elevator pitch,” they think of a fast-talking sales rep trying to close a deal before the elevator hits the lobby. And sure, a quick and persuasive description of what you do has its place.

But that’s not why your brand truly needs one.

An elevator pitch isn’t about closing the deal. It’s about clarifying your identity.

At its core, a great elevator pitch forces you to answer three deceptively simple questions:

Who are we?
Who do we serve?
Why does it matter?

These questions are the heartbeat of your brand clarity. If your team can’t confidently answer them in 20 seconds or less, neither can your customers.

And when customers can’t grasp your value quickly, they move on—fast.

elevator pitches are internal tools before they’re external messages.

The biggest myth about elevator pitches is that they’re only used in networking or sales scenarios. The truth? They’re essential for internal alignment. When your leadership, marketing, and sales teams are working from different versions of “what we do,” the result is muddled messaging and missed opportunities.

A clear, consistent elevator pitch becomes a rallying point. It keeps everyone—from your newest hire to your C-suite—speaking the same language.

clarity is a feeling.

The best elevator pitches don’t just inform. They create an emotional response. They make your ideal customer feel like you get them—and that you’re uniquely positioned to help.

If you’ve been struggling with inconsistent messaging, flat marketing results, or explaining your brand in too many ways to too many audiences, it’s time to revisit your elevator pitch.

Because when you can say what you do, who it’s for, and why it matters in 20 seconds or less—you’re not just ready to sell.

You’re ready to lead with clarity.