picture of podcast guest julie simon, senior vice president of Orca Communications PR

PR Power for Products

Julie Simon brings 10 plus years of experience in television news.
Her love of Public Relations stems from a knack for knowing what makes a company’s product, service, or founder newsworthy. She has impeccable contacts in the media sphere.

Catering to the “Shark Tank Demographic,” she helps lead Orca PR, which is an agency known as America’s PR Firm for Inventors & Entrepreneurs. 

What comes to mind when you hear about PR?

You know, Public Relations. What is your vibe check on the role of PR in today’s landscape of brand marketing options?

Whatever you thought, this episode of the Brand Shepherd Podcast will be super informative because we get to hear from Julie Simon, Senior VP with Orca PR.

What makes this even better is Orca PR is all about product people!

As “America’s PR Firm for Inventors and Entrepreneurs,” Orca is constantly at work for that “Shark Tank” demographic, the product inventors and entrepreneurs we love to hear about – and Brand Shepherd loves to work with.

So this is a natural fit and we took our sweet time covering a lot of ground about the power of PR for products.

daimen carter

designer

  • Web designer
  • Web UX and UI specialist
  • Front end web developer
jess smith

strategic ops lead

  • Process development and implementation
  • Content development coordinator
  • Technical Project Management
john marshall

creative lead

  • Multifaceted designer for web, print, and video
  • Concept development
  • Deck design expert
nibir

wordpress engineer

  • Front end web developer
  • WordPress expert
  • Shopify, WIX, and BigCommerce expert
janine huldie

project manager

  • Project liaison
  • Keeps projects moving, big picture
  • Web Maintenance
brennan zagami

lead copywriter

  • Vibe, Tribe, & Why® Facilitator
  • Brand Experience Guide™ Copywriter
  • Web and Marketing Copywriter and Editor
daniel crask, founder of brand shepherd
daniel crask

brand strategist

  • Customer-first approach to brand clarity.
  • Creator of the Vibe, Tribe, & Why® brand clarity framework for business development.
  • Interests: his four children, writing music, health, exercise, and gardening.