Guiding brands to clarity.

innate

A Sensory Journey Inspired by the Five Elements

Brand Shepherd brought the Innate brand to life, crafting a complete identity for this unique lineup of shower oils inspired by earth, fire, metal, water, and wood. From brand messaging to product packaging and website design, we ensured every touchpoint reflected the essence of balance and well-being. The result was a brand that resonated with consumers seeking a luxurious, element-based self-care experience.

expertise applied

  • Logo/Brand Identity
  • Product Packaging Branding
  • Website Design & Development
daimen carter

designer

  • Web designer
  • Web UX and UI specialist
  • Front end web developer
jess smith

strategic ops lead

  • Process development and implementation
  • Content development coordinator
  • Technical Project Management
john marshall

creative lead

  • Multifaceted designer for web, print, and video
  • Concept development
  • Deck design expert
nibir

wordpress engineer

  • Front end web developer
  • WordPress expert
  • Shopify, WIX, and BigCommerce expert
janine huldie

project manager

  • Project liaison
  • Keeps projects moving, big picture
  • Web Maintenance
brennan zagami

lead copywriter

  • Vibe, Tribe, & Why® Facilitator
  • Brand Experience Guide™ Copywriter
  • Web and Marketing Copywriter and Editor
daniel crask, founder of brand shepherd
daniel crask

brand strategist

  • Customer-first approach to brand clarity.
  • Creator of the Vibe, Tribe, & Why® brand clarity framework for business development.
  • Interests: his four children, writing music, health, exercise, and gardening.