Guiding brands to clarity.
logo for Grain Weevil

Doing the work no human should.

Grain Weevil has revolutionized grain bin safety, and Brand Shepherd has been a trusted partner in shaping their brand from the ground up.

From our early work in developing the BinAssist® brand name and investor presentations to our latest collaboration, we’ve helped Grain Weevil communicate its mission with clarity.

Recently, we guided them through Vibe, Tribe, & Why®, created a Brand Experience Guide, and used that strategic foundation to craft a new product- and solutions-driven website—reinforcing their leading innovation in agricultural robotics that is changing ag as we know it.

expertise applied

  • Vibe, Tribe, & Why®
  • Brand Experience Guide
  • Brand Strategy
  • Logo/Brand Identity Refresh
  • Brand Naming
  • Website Design & Development
  • Pitch Deck Design

“We have had a couple of great experiences working with Dan at Brand Shepherd. He did a great branding review of our website and has most recently walked us through a trademarking/naming exercise for one of our “processes” – as a young startup company sometimes it is hard to see the value in professional branding services but we know Brand Shepherd’s help has already made a big impact.”

chad johnson
ceo
grain weevil

logo for Grain Weevil
daimen carter

designer

  • Web designer
  • Web UX and UI specialist
  • Front end web developer
jess smith

strategic ops lead

  • Process development and implementation
  • Content development coordinator
  • Technical Project Management
john marshall

creative lead

  • Multifaceted designer for web, print, and video
  • Concept development
  • Deck design expert
nibir

wordpress engineer

  • Front end web developer
  • WordPress expert
  • Shopify, WIX, and BigCommerce expert
janine huldie

project manager

  • Project liaison
  • Keeps projects moving, big picture
  • Web Maintenance
brennan zagami

lead copywriter

  • Vibe, Tribe, & Why® Facilitator
  • Brand Experience Guide™ Copywriter
  • Web and Marketing Copywriter and Editor
daniel crask, founder of brand shepherd
daniel crask

brand strategist

  • Customer-first approach to brand clarity.
  • Creator of the Vibe, Tribe, & Why® brand clarity framework for business development.
  • Interests: his four children, writing music, health, exercise, and gardening.