Guiding brands to clarity.

deco-chem

formulating for the future.

deco-chem is an ink industry innovator, known for reliable quality.

our job was to better communicate those brand attributes to the thousands of people who receive deco-chem’s emails each month.

This work was designed and developed by our web-focused service, shepx.

expertise applied

  • brand marketing
  • website design
  • email marketing
  • content creation
daniel crask, founder of brand shepherd
daniel crask

brand strategist

  • Customer-first approach to brand clarity.
  • Creator of the Vibe, Tribe, & Why® brand clarity framework for business development.
  • Interests: his four children, writing music, health, exercise, and gardening.