Davis Chocolate
Dubai Chocolate Bar Launch

The Challenge

Davis Chocolate came to Brand Shepherd with the raw materials for a new product line, but not yet a launch-ready brand presence. They had packaging mockup files for their Dubai Chocolate Bar lineup across multiple flavors, and key highlights for each: flavor descriptions, nutritional info, and the essentials. What they didn’t have was a cohesive brand experience ready to sell.

That gap between “raw materials” and “market-ready” is exactly where Brand Shepherd lives.

What We Did

This project is a good example of what we’ve come to call a weaving engagement, one where the client supplies important threads, and Brand Shepherd weaves them into something that holds together across every touchpoint. Strategy sessions with the Davis Chocolate team gave us the clarity we needed to make informed creative and messaging decisions. From there, we got to work.

Visual Identity & Lifestyle Imagery

Starting from Davis Chocolate’s flat packaging files, we created polished, lifelike product mockups for each bar in the lineup. We also developed a series of lifestyle images using a combination of AI image generation and Photoshop, depicting a diverse array of people and settings that reflected how the product could live in the real world. The goal wasn’t just “pretty pictures.” It was establishing visual context for a brand that didn’t yet have one.

Content Expansion

The highlight copy Davis Chocolate supplied gave us a foundation. We expanded it into Google-friendly product descriptions and supporting text that served double duty: informing shoppers and working for search. Every word was written with the brand’s voice and the buyer’s journey in mind.

Product Detail Pages on Shopify

All of that visual and written work came together in a set of Product Detail Pages (PDPs) built on Davis Chocolate’s Shopify e-commerce site. Brand Shepherd designed and developed each PDP to meet three specific criteria the brand had established: optimized for conversion, structured for Google search visibility, and aligned with their marketing requirements. Backend SEO configuration, including metadata, structured data, and URL structure, was handled during the build rather than as an afterthought.

Email & Social Marketing Assets

With the website ready, we turned our attention to the downstream marketing ecosystem. Brand Shepherd created a suite of graphics and copy assets for Davis Chocolate to deploy across their email campaigns and social media channels, providing their team with a consistent, launch-ready toolkit.

The Result

Davis Chocolate went from flat mockup files and bullet-point highlights to a fully operational product launch, with a Shopify storefront built to convert, content built to rank, and marketing assets built to extend. Every element was intentional, coherent, and aligned with the brand story.

That is the weaving. Not just producing deliverables, but ensuring they hold together as a unified whole.

Why This Matters

Any individual piece of this project, a Shopify PDP, a lifestyle photo, or an email graphic, can be ordered from any number of vendors. What Brand Shepherd brings is integration: the judgment to ensure the messaging on the product page matches the imagery in the email, that the SEO strategy informs copy decisions, and that what a customer sees in their inbox is consistent with what they find when they land on the site.

This is the kind of work that doesn’t show up in a line-item proposal. It shows up in a brand that actually coheres, one that earns trust before the customer ever clicks “add to cart.”