Hensley Homes

person on a couch using a tablet to view the home page on the Hensley Homes website.

Guiding brands to clarity. luxury lives here. Hensley Custom Building Group partnered with Brand Shepherd to refine and strengthen its brand presence. Through our Vibe, Tribe, & Why® framework, we provided deep brand clarity and developed a Brand Experience Guide to ensure consistency across all marketing efforts. This foundation guided a refreshed website, social media […]

MillerClapperton

Guiding brands to clarity. Cladding Meets clarity. MillerClapperton, a national leader in architectural cladding systems, came to Brand Shepherd with a challenge common to high-performing B2B companies: their brand no longer reflected the scale, sophistication, and clarity of the work they were known for. Through our Vibe, Tribe, & Why® process, we helped MillerClapperton align […]

Grain Weevil

man standing outside using a tablet to view the Grain Weevil website

Guiding brands to clarity. Doing the work no human should. Grain Weevil has revolutionized grain bin safety, and Brand Shepherd has been a trusted partner in shaping their brand from the ground up. From our early work in developing the BinAssist® brand name and investor presentations to our latest collaboration, we’ve helped Grain Weevil communicate […]

daniel crask, founder of brand shepherd
daniel crask

brand strategist

  • Customer-first approach to brand clarity.
  • Creator of the Vibe, Tribe, & Why® brand clarity framework for business development.
  • Interests: his four children, writing music, health, exercise, and gardening.