brand logo for foxadise farms

Brand Shepherd Launches New eCommerce Website for Foxadise Farms, Bringing Local Honey to the Masses

KNOXVILLE, TN – Brand Shepherd, the branding agency behind the Foxadise Farms identity, is proud to announce the launch of the new Shopify-powered eCommerce website for Foxadise Farms — a premium honey and bee product brand created by a father-and-sons team in East Tennessee.

The new website represents the next chapter in the brand’s evolution, transforming it from a local favorite into a scalable online storefront ready to serve a wider customer base.

“Foxadise Farms has the kind of story every brand wishes it had — authentic, passionate, and rooted in purpose,” said Dan Crask, Founder and Brand Strategist at Brand Shepherd. “We were honored to help bring that story to life visually and strategically, and now we’ve built the online home that empowers it to grow.”

eCommerce Site Features

  • Shopify Integration: Built on Shopify’s robust platform, the new site offers a seamless shopping experience for honey lovers and natural wellness customers.

  • Brand-Driven Design: The website visually expands on the brand identity system previously created by Brand Shepherd, including tone, visuals, and storytelling elements.

  • Mobile-First Layout: Designed to perform beautifully across all screen sizes, with particular attention to conversion and customer ease-of-use.

  • Email Marketing Ready: Fully integrated with Klaviyo for abandoned cart flows, list growth, and product launch campaigns.

  • Farm-to-Checkout Flow: The site highlights the family behind the honey, builds trust with transparency, and makes purchasing a feel-good, friction-free experience.

About Foxadise Farms

Foxadise Farms is a small family-run apiary based in East Tennessee, producing raw, unfiltered local honey and bee-based products. Founded by a father and his two sons, Foxadise blends traditional beekeeping with a forward-thinking approach to sustainable agriculture and community connection.

About Brand Shepherd

Brand Shepherd is a brand strategy and design agency that helps businesses build clarity and momentum. From brand creation to eCommerce execution, Brand Shepherd works alongside founders and teams to develop strong, scalable brands that connect with their people.

Visit the new Foxadise Farms website: https://foxadise.com

daimen carter

designer

  • Web designer
  • Web UX and UI specialist
  • Front end web developer
jess smith

strategic ops lead

  • Process development and implementation
  • Content development coordinator
  • Technical Project Management
john marshall

creative lead

  • Multifaceted designer for web, print, and video
  • Concept development
  • Deck design expert
nibir

wordpress engineer

  • Front end web developer
  • WordPress expert
  • Shopify, WIX, and BigCommerce expert
janine huldie

project manager

  • Project liaison
  • Keeps projects moving, big picture
  • Web Maintenance
brennan zagami

lead copywriter

  • Vibe, Tribe, & Why® Facilitator
  • Brand Experience Guide™ Copywriter
  • Web and Marketing Copywriter and Editor
daniel crask, founder of brand shepherd
daniel crask

brand strategist

  • Customer-first approach to brand clarity.
  • Creator of the Vibe, Tribe, & Why® brand clarity framework for business development.
  • Interests: his four children, writing music, health, exercise, and gardening.