Brand Shepherd Launches AI-Driven Brand Solutions

FOR IMMEDIATE RELEASE

July 10, 2025 | Knoxville, TN

Brand Shepherd Launches AI-Driven Brand Solutions

Bringing proven branding methodology to the frontier of artificial intelligence

Knoxville, TN — Today, Brand Shepherd, the agency renowned for its Vibe, Tribe, & Why® framework, announces the launch of its new AI Services.

This suite of offerings combines Brand Shepherd’s heritage in brand strategy with cutting-edge AI technologies, including custom GPTs, on-site AI agents, and AI-optimized SEO.

“Everyone’s talking about AI like it’s a tour guide to nowhere,” says Dan Crask, Founder and Brand Strategist at Brand Shepherd.

“We’re here to show brands a real roadmap, one that starts with their core identity and scales through smart AI.”

Key Service Highlights

Custom AI GPTs trained on client-specific assets to act as on-demand brand experts
AI Agents that transform static search functions into dynamic, conversation-driven experiences
AI + SEO Optimization (AIO) for content that ranks and engages
End-to-End Integration, from ideation to deployment and ongoing model care

“With AI, the risk is always building tech first and asking ‘what’s next?’ afterward,” adds Crask. “Our approach flips that: we clarify your brand roadmap, then weave in AI to make it stronger, faster, and more human.”

Brand Shepherd’s AI Services are available immediately.

About Brand Shepherd

Brand Shepherd specializes in brand strategy, identity, and AI-powered experiences. Founded in 2006, Brand Shepherd helps companies clarify their essence and connect with their people, now powered by the next wave of artificial intelligence.