Understand your brand’s tribe.

Your tribe is your brand’s people: the customers who are the best fit for the solutions, products, and services you have to offer.

Ask yourself: what tribe does your brand belong to, and why does it appeal to them?

Successful brands learn how to communicate the challenges they exist to solve through engaging, valuable experiences. These brands know which customers they exist to serve and understand how to speak confidently about the value they offer.

By clarifying the goals, motivations, and challenges of your tribe, your brand can interact with them in meaningful ways.