Guiding brands to clarity.
brand logo for dinovite

You Won't Believe How Happy Your Pet Will Be!

Dinovite makes pet care products that enrich the health and lives of dogs and cats. For 14 years, Brand Shepherd was Dinovite’s agency of record to bring its products to life through its packaging, e-commerce, and product marketing.

It is impossible to capture 14 years of collaboration on a single page, but the proof of our quality relationship is how beloved the Dinovite brand is today!

After 14 years of directly making Dinovite the brand it is today, the brand was sold to a pet care conglomerate, and Brand Shepherd was quickly dismissed in a disrespectful way. We loved the brand Dinovite started and are proud to have contributed.

expertise applied

  • Brand Experience Guide
  • Brand Strategy
  • Logo/Brand Identity
  • Product Packaging Branding
  • Brand Naming
  • Website Design & Development
  • Pitch Deck Design
  • Brand Marketing

“Give Brand Shepherd a concept and just wait…you’ll be thrilled! In the past few years, we have introduced at least 10 new products. And, for each one of these, we have used Brand Shepherd to design our packaging. We meet with [Brand Shepherd], outline our ideas and our concepts. Then, we wait…and WOW! Dan and his team prove that we have made the right choice in design firms, bar none, every time! If we don’t LOVE what we get back in the first go around, which is unusual, we simply make a slight color suggestion or a slight tweak to lettering or image and it comes back perfect! I have never worked with a design team that is so good at listening…so intuitive about your needs…so concerned with absolute excellence! Your website, your packaging, your branding…it’s all who you are…and we trust who we are to Brand Shepherd!”

Cindy Lukacevic
Co-Founder
Dinovite

brand logo for dinovite
daimen carter

designer

  • Web designer
  • Web UX and UI specialist
  • Front end web developer
jess smith

strategic ops lead

  • Process development and implementation
  • Content development coordinator
  • Technical Project Management
john marshall

creative lead

  • Multifaceted designer for web, print, and video
  • Concept development
  • Deck design expert
nibir

wordpress engineer

  • Front end web developer
  • WordPress expert
  • Shopify, WIX, and BigCommerce expert
janine huldie

project manager

  • Project liaison
  • Keeps projects moving, big picture
  • Web Maintenance
brennan zagami

lead copywriter

  • Vibe, Tribe, & Why® Facilitator
  • Brand Experience Guide™ Copywriter
  • Web and Marketing Copywriter and Editor
daniel crask, founder of brand shepherd
daniel crask

brand strategist

  • Customer-first approach to brand clarity.
  • Creator of the Vibe, Tribe, & Why® brand clarity framework for business development.
  • Interests: his four children, writing music, health, exercise, and gardening.