Grace Community Church in Maryville, TN, was experiencing explosive growth, so much so that they purchased land to build a brand-new facility. But their visual identity hadn’t kept up. The logo, originally created decades ago in Microsoft Paint, no longer reflected the vibrant, modern, and welcoming presence the church had become in the community.

Brand Shepherd was brought in to reimagine the logo with care and intentionality. We crafted a new identity that honored the church’s mission while creating a mark that could carry them into the next chapter of growth, visually strong, symbolically meaningful, and highly versatile.

Today, that logo is seen on everything from road signs to renderings in The Daily Times, proudly representing Grace Community Church’s future in Blount County. For us, it’s more than a logo project; it’s a reminder that good design can quietly serve big moments of transformation.