MillerClapperton, a national leader in architectural cladding systems, came to Brand Shepherd with a challenge common to high-performing B2B companies: their brand no longer reflected the scale, sophistication, and clarity of the work they were known for.

Through our Vibe, Tribe, & Why® process, we helped MillerClapperton align its outward brand with its internal confidence. What began as a website redesign quickly became a broader opportunity to clarify messaging, structure content for diverse buyer personas, and elevate the visual identity without straying from their long-standing legacy.

The result? A bold, user-friendly digital experience that reinforces MillerClapperton’s leadership in the industry while making it easier for prospects, partners, and job seekers to understand what they do and how they do it.

As their needs evolve, we continue to support MillerClapperton with brand consistency, digital strategy, and marketing that scales with them—because when your brand clarity catches up to your company’s capabilities, growth follows.