Brand Shepherd Launches New Brand and Website for Appalachian Title Agency, Redefining Trust in Tennessee Real Estate
KNOXVILLE, TN – Brand Shepherd is proud to announce the successful launch of a new brand website for Appalachian Title Agency (ATA), a growing real estate title firm based in Maryville, Tennessee.
ATA engaged Brand Shepherd to lead a comprehensive brand refresh, including a new messaging strategy and website.
The goal? To establish ATA as the go-to title agency for East Tennessee’s real estate professionals, buyers, and sellers — with a brand that reflects its deep local roots and trusted expertise.
“ATA’s team already had the substance — professionalism, kindness, and consistency. Our job was to give them a brand presence that matched the trust they’ve already earned,” said Dan Crask, Founder and Brand Strategist at Brand Shepherd.
What Was Delivered
Custom Website: The new site simplifies the closing process for customers, showcasing ATA’s services, team, and trustworthiness in a modern, mobile-friendly format.
SEO Foundation: Structured for local search visibility to attract agents, buyers, and sellers looking for title services in Blount County and beyond.
Human-Centered Messaging: Real estate can be stressful — the new brand voice leans into calm, clear, and confident messaging that reflects how ATA operates in person.
About Appalachian Title Agency (ATA)
ATA provides title and closing services for real estate transactions throughout East Tennessee. With decades of experience and a reputation for professionalism and warmth, ATA makes the complex feel simple, guiding each client with care and clarity.
About Brand Shepherd
Brand Shepherd helps businesses clarify who they are, attract the right customers, and grow with confidence. Specializing in brand strategy, identity, and websites, Brand Shepherd partners with brands across industries — from startups to established service providers — to build branding that works.
Visit the new ATA website: https://appalachiantitleagency.com
Read the ATA case study: View here
