Don’t have time to listen right now? We got your back. Here’s the TL;DL version:
Gate Keep Everything: single page, clear value, clear CTA, sign up to access more.
Embrace the Prompt: give visitors, customers, and prospects a prompt to work with about your brand’s Vibe, Tribe, & Why®, and then lead a discussion with them on a platform.
Be Ruthlessly Pro-Human: Get a fax number. Drop all tech that allows AI creep. Use human note takers at meetings. Be a bastion for pure humanity, flaws and all.
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