Specialists are expensive and frustrating.
Your brand hired a specialist agency, such as a web specialist or a marketing specialist, and the only solutions they can come up with for your Big Picture brand challenges are just more website or marketing activities.
To a hammer, everything looks like a nail.
As Brand Shepherds, we are valued and retained for years by brands because we are always seeing things on behalf of your brand from the big picture.
We aren’t hesitant to offer ideas that might mean less of us or more of us.
We are brand generalists. Proud of it, too.
You’re the one who makes the call but you need wise counsel, not Yes People.
That’s the value the Brand Shepherd team provides.
We grow, guide, and protect brands.
That’s what it means to have a Brand Shepherd.
Grow, Guide, and Protect Your Brand.
Every Brand Is Its Vibe, Tribe, and Why.
Anytime a brand is experienced, heard from, or talked about, it always boils down to the brand’s Vibe, Tribe, and Why:
- What kind of vibe does the brand create by its words, imagery, and what it offers?
- Who are the specific people who make up the tribe the brand belongs and appeals to?
- What does the brand solve? That is why it exists.
- The words the brand uses (and never uses).
- What the brand sounds like.
- What the brand looks like.
- The brand’s people, its specific demographic.
- The lifestyle of the brand’s people — what they value, love, and buy.
- The greater good the brand believes in.
- The challenge it solves.
No amount of marketing will fix those 3 systemic parts of the brand.
Marketing will only be as effective as the brand has been developed.
Brand Shepherd is a Brand Development agency.
It’s all we do.
We would be thrilled to put our expertise to work for your brand.