Our approach to creating websites is simple: the content is what users want, so don’t make them dependent on a certain device to get it. When a website only looks and functions as “it should” on a laptop browser, that website is no longer in touch with the present-day web user.
Websites created by Brand Shepherd are focused on:
- Clean design. Apple’s Jon Ive recently remarked how design is bringing “simplicity to complexity,” and we agree. Our clients do too. Visual branding brings the brand message to life, the content is presented with intention and order, and the experience of viewing the website is a pleasure.
- Mobile-minded. As mentioned above, a digital experience designed today that is not device-independent is a failure. The websites, apps, and digital media we create are designed for laptops, smartphones, big tablets, small tablets, phablets…whatever the next device is. By tracking user behavior with the digital experiences we have created, we know most users will experience your brand on a mobile device first, then a laptop or desktop.
- Focused on you, the brand owner(s). Until a better mousetrap is invented, the best solution for managing a website is WordPress. We build 99% of our websites on the WordPress platform and walk all of our clients through the process. Every website we create includes up to four hours of personal training on each specific website, and this training is done in person whenever possible. When our work is done we want our clients to be masters of their new websites.
- Search Friendly. Search Engine Optimization (SEO) is when a website abides by the usability tactics we know search engines reward with high rankings. All websites we create abide by what we know search engines want to see, and perform well with organic search ranking.