Our approach to creating user experiences is simple: the content is what users want, so don’t make them dependent on a certain device to get it. When an experience only looks and functions as “it should” on a laptop browser, that product is no longer in touch with the present-day web user.
Websites created by Brand Shepherd are focused on:
- Clean UX Design. Apple’s Jon Ive recently remarked how design is bringing “simplicity to complexity,” and we agree. Our clients do too. Visual branding brings the brand message to life, the content is presented with intention and order, and the experience of viewing the website is a pleasure. Throughout the entire creation process is our dedication to crafting UX that is intuitive, efficient, and makes for enjoyable experiences.
- Mobile-minded. As mentioned above, a digital experience designed today that is not device-independent is a failure. The products we create are designed for laptops, smartphones, big tablets, small tablets, phablets…whatever the next device is. By tracking user behavior with the digital experiences we have created, we know most users will experience your brand on a mobile device first, then a laptop or desktop.
- Search Friendly. Search Engine Optimization (SEO) is when a product or website abides by the usability tactics we know search engines reward with high rankings. Everything we create abides by what we know search engines want to see, and perform well with organic search ranking.