User Experience & User Interface Design

Our approach to creating user experiences is simple: the content is what users want, so don’t make them dependent on a certain device to get it. When an experience only looks and functions as “it should” on a laptop browser, that product is no longer in touch with the present-day web user.

Websites created by Brand Shepherd are focused on:

Digital Product Development. If there is one word that our clients use over and over to describe how we develop, create, and guide their digital products, it would be “efficient.” That is due to our processes of using the best tools available, and getting the product into a functional state as quickly as possible so that we can test it with users, and then get it in the hands of your production development group. NOTE: while we have many digital products to showcase, there are yet many we cannot show on our portfolio due to Non-Disclosure Agreements. Please talk with us to learn the specifics of what we are up to.
Clean UX Design. Apple’s Jon Ive recently remarked how design is bringing “simplicity to complexity,” and we agree. Our clients do too. Visual branding brings the brand message to life, the content is presented with intention and order, and the experience of viewing the website is a pleasure. Throughout the entire creation process is our dedication to crafting UX that is intuitive, efficient, and makes for enjoyable experiences.
Mobile-minded. As mentioned above, a digital experience designed today that is not device-independent is a failure. The products we create are designed for laptops, smartphones, big tablets, small tablets, phablets…whatever the next device is. By tracking user behavior with the digital experiences we have created, we know most users will experience your brand on a mobile device first, then a laptop or desktop.