Wright State University Wright Nurse Program Identity

Scope Of Work

We were honored to work with the Wright State University College of Nursing and Health to develop an identity for their “Wright Nurse Program.” We began with a group of contending ideas which were narrowed down to two finalists, each with typography and color differences. Those were narrowed down to a single idea, which we explored typography further, testing to see what font treatments would work best within the identity as well as in marketing the Program. We also worked with WSU’s brand book so that we could tie in colors and big picture tone when it was appropriate.

Services Utilized

  • Brand Strategy & Development
  • Brand Identity