Structura by Villa Tech

  • What They Do: Structura is software that allows enterprise businesses to build IT infrastructure in the cloud.

Chicago-based Villa Tech needed a brand identity created for its new IT-in-the-cloud software, Structura. Their agency of record has created robust branding guidelines, and it was Brand Shepherd’s duty to adhere to these guidelines so that Structura’s visual brand fit perfectly in Villa Tech’s portfolio of software.

We did just that. Use their guidelines for typography and color, we were able to focus mainly on the icon for this new brand identity and provide Villa Tech with a thorough array of options to choose from, refine, and land on as their brand identity for Structura.

Later, we built a website for Structura that simply and effectively showed the core benefits of the product. It also provides a Resource Library for Villa Tech to create on-going educational and promotional content.

We assessed the need for Structura’s website and determined that a single-page website was the best way to showcase the UX of the product and create a compelling call to action. The Resource Library provides a repository of videos and other content for Structura to curate as the product matures.

  • Brand Strategy & Development
  • Brand Identity
  • Website UX and UI
  • Social Media Assets