• What They Do: ScoreTower is a patented score-keeping product used for outdoor games.
Brand Identity

ScoreTower® is a unique product that is used to keep track of scores for outdoor games such as bocce ball, washers, cornhole/bags, and lawn-darts…to name a few. When Backyard Scoreboards, owners of the ScoreTower brand, needed new consumer packaging they hired Brand Shepherd to create it, and that included crafting a brand identity that remained consistent with what they had been selling with for several years. We took their existing brand identity, explored variations of it, and in the end Backyard Scoreboards opted to utilize as much consistency as possible with their existing brand equity by choosing this identity. We had a lot of fun creating this and the other options.


The ScoreTower™ and ScoreTower Combo™ are score boards people can use for all kinds of outdoor games. The makers of these products, Backyard Scoreboards, know their customers and the context well, so each scoreboard also has 2 drink holders included in the design. Our job was to take existing packaging – a 2 color self-shipping carton – and make it more attractive for on-shelf use. We started by giving some shine and depth to the brand identity. We then crafted several options for a branded packaging approach, and arrived at what you see below. For the normal ScoreTower we used red, and for the Combo we used blue. We also hired a Brand Shepherd valued photographer in Palm Springs, CA to shoot the action photos in the dead of winter in order to meet production schedules and yet have a summer setting.

  • Brand Strategy & Development
  • Brand Identity
  • Product Packaging Design & Branding