Private Health News Website
- What They Do: Private Health News aimed to create a templated web design that could be customized for medical professionals, doctors, and hospitals for patient care.
Scope Of Work
Private Health News worked with Brand Shepherd to create a customizable theme for their customers, which are mainly hospitals and patient care groups. The criteria was to create a website that carried over some of the PHN brand equity (colors, fonts, etc.), but still left a considerable amount of space for custom branding for each health care organization. Criteria also included designing for caretakers who are likely 50 years or older, caring for their parents. We created a simple customizable theme that utilized big information spaces where health care organizations can inform their patients, and those patients can easily find what they need to see.
- Brand Strategy & Development
- Website Design & Development