National Disaster Health Consortium
- What They Do: The National Disaster Health Consortium was created to get healthcare response professionals who serve in disasters to have some kind of common training.
Scope Of Work
The National Disaster Health Consortium (NDHC) is described as being part of a bigger picture. Specifically: “National planning to prepare for disaster clearly calls for standardized training with measurable outcomes and a unified interprofessional healthcare response.” Translation? To get healthcare response professionals who serve in disasters to have some kind of common training. The Consortium was born out of Presidential Policy Directive 8: National Preparedness (PPD-8), which calls for exactly this type of training. By bringing together healthcare workers from a variety of backgrounds (i.e., military, civilian, municipal, non-profit, etc.), and training them to “speak the same language,” the NDHC hopes to improve healthcare during a disaster.
Brand Shepherd’s role was to work alongside the NDHC’s staff and other vendors to create a rich brand experience that tells NDHC’s unique story. We crafted a unique website that utilizes a new, intuitive sideways swipe to navigate pages, and then within those pages content can be scrolled traditionally/vertically. We also introduced a new intuitive placement of the navigation: Fixed position on the bottom, which is friendly for thumbs when viewed on a tablet and smartphone. We tested these user experiences with a heavy emphasis on the coveted Millennial demographic with very positive response.
Our role extended offline as well. We created a simple tri-fold brochure to be handed out at events and trade shows, as well as a pair of banner stands to help set the tone at such events. The banner stands are used for in-office decor when not at trade shows, allowing some inner-office branding to boot.
As the NDHC builds its audience and classrooms with working professionals who have a unique interest in serving those hit hardest by disaster, we know that we have helped tell their story in a most compelling way.
In November 2014 Wright State University absorbed the NDHC’s website into their own, and our work was the casualty of the consolidation.
- Brand Strategy & Development
- Website Design & Development
- Sales Literature & Advertising
- Trade Show Booth Design
- Apparel Branding Guidance
- Social Media Assets