• Client: Innate™
  • Website: Innate Balancing Body Oil Collection »
  • What They Do: Innate is a brand that believes “health is balance within,” and to bring about that balance, it creates and sells a line of products, starting with their Balancing Body Oils. The idea behind Innate is the 5 Elements Acupuncture approach used by co-founder, Gigi Klimick. By bringing the 5 Element approach to a line of products, Innate aims to help people bring about balance in their lives.

Brand Shepherd collaborated with Innate on the entire branding strategy and execution of the strategy. We began with the Innate identity, which brings in the 5 elements as circles. Using that identity, we then call out each element by its color as a circle within the sum of circles. From the colors and circles we created the product packaging branding, and out of that a web experience for the brand that is ready for any device.

With the branding and touch points thoroughly thought out, Innate is ready for the growth it surely has coming.

  • Brand Strategy & Development
  • Brand Identity
  • Product Packaging Design & Branding
  • Website Design & Development

“Brand Shepherd designed my clinic’s website, and the influx of new clients has been steadily increasing since we went live. On the first month of our new website, our business increased by almost 65%! They are dedicated, talented and genuinely interested in their client’s success! They are very talented professionals. They possess the rare combination of a creative mind that is also very practical and business-oriented. They are not only great at listening and honoring clients’ goals, but they are also helpful in the process of translating those goals into innovative and unique design ideas.”

Gigi Klimick • Owner, Innate™ and Klimick Acupuncture

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