ILS Poly Bag Mailer Development
- Client: ILS
- Project: Poly Bag Mailer Development
- What They Do: ILS aims to give brands the ability to dynamicaly brand their poly shipping bags for products that are shipped to customers. No more bland white poly shipping bags.
Scope Of Work
The e-commerce direct-to-consumer model, drop-ship model, and any other e-comm model for shipping products to customers is a near-flawless way to sidestep retailers and get products to customers quickly.
There’s just one remaining blank spot: The moment the customer gets their products at their door.
Right now, the norm is a white, bland, poly bag with a shipping label slapped on it. For the customer that gets a lot of stuff shipped to them, it could be anything in that bag. It’s a brand weak spot.
ILS aims to give brands the ability to dynamicaly brand their poly shipping bags for products that are shipped to customers. No more bland white poly shipping bags for the brands that want it.
ILS has the printing technology to create branded poly bags with variable data imprinted on it to create not only a branded shipping bag, but also fill in the blank spot between online conversion and product in-hand.
What’s more, the branded poly bags can have something actionable: A unique URL, a QR code (nope, those have not died as predicted), perhaps a way to use the product (think: recepies for herbs and spices, or trails for outdoor sporting goods).
Bottom line benefit: This opens the door for new and unique ways to reinforce a customer’s decision to buy.
- Brand Strategy & Development
- Product Packaging Design & Branding