Florence UMC

  • Website: http://florenceumc.com/
  • What They Do: Florence UMC (United Methodist Church) is a thriving church in Florence, Kentucky.

Scope Of Work

Florence UMC (United Methodist Church) is a thriving church in Florence, Kentucky. Their church is growing at such a pace that they believed their public-facing image and website were no longer reflecting the church, so they hired Brand Shepherd to create a visual brand and website that painted an accurate picture.

The brand identity process included discovering who the church people are – what they value, their activities, and aspirations. We created a batch of options to choose from, refine, and finalize. The new Florence UMC brand identity totally reflects this great community.

Our attention then turned to their website. The biggest problem was that their website was not mobile-friendly. That was a big problem for website visitors and also for search engines that now favor mobile-friendly websites for searches from mobile devices.

The new website was set up to be a tool for Florence UMC staff so that they could get the word out on what is going on, and also a resource for members and visitors to conveniently be informed and register for events.

Florence UMC is now positioned with a visual brand that reflects their thriving brand.

Services Utilized

  • Brand Strategy & Development
  • Brand Identity
  • Website Design & Development
  • Social Media Assets