ExcelAg Corp., USA
- Client: ExcelAg Corp., USA
- Website: https://www.excelag.com
- What They Do: ExcelAg Corp, USA make products for soil and seed to help life grow more: Agriculture, home & garden, facility management, landscaping, golf courses, you name it. If it grows in soil, they likely make a product to help it grow more bountifully.
Scope Of Work
The ExcelAg Digital Experience
The website we created is a refresh of a website that had been up for a while, but it was not built on something that ExcelAg could easily add content to.
We rebuilt the entire digital experience on WordPress, baked in all sorts of back-end goodies to help ExcelAg measure the success of pages, including a better call to action for products and lead generation. We then translated key parts of the website into Spanish (more to come) since a large part of their customer base is in Latin America.
Consider visiting their website: ExcelAg.com
We also collaborated with ExcelAg on the creation of an intro corporate video in both English and Spanish languages.
Together with ExcelAg, we wrote and edited the script, researched and pieced together just the right footage, and then auditioned, hired, and coached the perfect voice over talent during 2 different recording sessions.
The final results are videos that tell ExcelAg’s brand story – what their mission is, and what drives their on-going product innovations.
La version en español del video comunica el mismo mensaje correspondiente a la marca ExcelAg, en el idioma que aplica a muchos de sus consumidores.
For all of ExcelAg’s products, Brand Shepherd crafts the packaging to reflect all of each product’s benefits for growers. We do so in a way that that effectively communicates the brand, but also fits in with the entire ExcelAg brand family of products.
While pitch decks and iPad presentations are useful and effective, having equally effective branded literature to leave behind is a critical part of any sales process. Brand Shepherd creates all of ExcelAg’s literature including bilingual brochures and product sell sheets.
We also create custom illustrated growth charts so ExcelAg can demonstrate where and when to apply their system of products throughout a crop’s growth cycle.
The assets we create for literature are always repurposed for web/digital means, so long as intellectual property is not disclosed. ExcelAg ends up getting great value from our relationship because we think of every way possible to use what we create for them to thrive.
The ExcelAg Brand Family
ExcelAg is the parent brand of several additional brands. As part of our relationship, we serve all of the brands’ visual branding and marketing needs: Grow Seven, PureGro, BioNova USA, CéAg Mexico, VITA, and more.
- Brand Strategy & Development
- Brand Identity
- Product Packaging Design & Branding
- Website Design & Development
- Video Production
- Traditional Sales Literature & Advertising
- Trade Show Booth Design
- Apparel Branding Guidance