Body Shepherd

  • Website:
  • What They Do: Body Shepherd is a personal training service offering one-on-one training and online coaching.

Body Shepherd is a certified personal training service that offers customized plans for one-on-one training and online coaching. As a startup in the fast-growing fitness and personal health industry, Body Shepherd needed a very strong brand to start.

It began by developing a few customer personas to determine how the brand would be positioned.

We then moved into visuals, and developed a series of typography options until one was decided on for the logo and for supporting text.

The Body Shepherd icon was developed next, and this took a while to get just right. But using our custom illustration capability, we were fully ready to explore a lot of options and get it perfect.

So, for a personal training service just starting out, Body Shepherd is fully prepared to make a very strong start.

  • Brand Strategy & Development
  • Brand Identity
  • Website Design & Development
  • Apparel Branding Guidance
  • Social Media Assets