Apex Chiropractic & Wellness

  • Client: Apex Chiropractic & Wellness
  • What They Do: Apex provides an array of services for the whole person.

Apex Chiropractic & Wellness Center had a nice “problem” to address: With a growing client base and additional, comprehensive services being added, the branding that brought them to the dance was just too limiting and dated – they needed a new brand identity to grow into, and hired us to help them do it. Through a discovery process of getting to know what Apex does for its clients, and listening to the enthusiasm Apex’s founder has for what she does, we set out to create a memorable, effective brand identity that captured what they are doing.

Using our iterative approach to creating anything, we worked directly with Apex to craft the typography, structure, iconography, colors, and texture for the new identity until they were completely satisfied with it.

We also created an alternate sub-mark we created as part of the project to help Apex brand some of their services that don’t quite fall into the chiropractic umbrella.

Digital marketing is a great tool to lead people to your brand, but print marketing is what stays in front of shoppers and customers alike. With that in mind, we turned our attention to a brochure for Apex that outlined their services.

  • Brand Strategy & Development
  • Brand Identity
  • Sales Literature & Advertising
  • Social Media Assets

Brand Shepherd designed our logo and brochure for us. I loved the process and the product. Great to work with Dan and his team!

– Dr. Laurie Jahnke, owner, Apex Chiropractic and Wellness

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