There are also a few guideposts of caution we try hard to abide by.
We do not value speed over quality. At a time when creative agencies are given arbitrary next-day delivery expectations, we are not that type of agency. Quality takes time. If speed is a Top-3 attribute you want in a creative agency, please look elsewhere.
Work never trumps health. Ever. When setting milestone dates for projects, we are careful to not set our clients or ourselves up for timing that would jeopardize the time needed for parenting, mental health, or one’s personal life. We don’t work weekends, we allow for Mental Health Days off and generally try to be very realistic about how work impacts the overall health and wellbeing of everyone involved.
Creative industry accolades mean nothing. The only success that matters is the success our clients experience from our work with them. When creatives give awards to fellow creatives for being creative, it expands the toxic echo chamber that we want nothing of.