In any premium kitchen, the head chef does wonders because the sous chef keeps the ingredients and processes flowing in order.

A reputable dentist does efficient work for patients because the dental assistant has the tools and process flowing in an effortless order for patient ease and office fluidity.


Have you ever watched the first Batman movie starring Christian Bale? Morgan Freeman plays Bale’s righthand man, creating all the gear and weaponry Batman could ever need to face the bad guys.


The common thread in every one of those scenarios is that the person-behind-the-person is an expert generalist, just like Brand Shepherd.

Experts, because each is working within a niche that requires specialized skills and experience.

Generalists, because those they serve are facing myriad challenges – different menu orders, different mouths, different bad guys, different bodies.

Expert Generalists.

For those who are newly acquainted with Brand Shepherd, it can sometimes be a hard sell that we thrive as expert generalists because search engines have reformed most professionals into thinking that everyone needs to be a specialist.

We disagree.

Look at any thriving brand or business and you will find people capable of, and engaged in, expert-generalist work. Once you see it, you can’t unsee it.

That’s why the brands and businesses we serve do so well: They have that person-behind-the-person learning their needs before they know they need it, and developing a true partnership over the years. Expert generalists.

We have the honor having worked with some of these brands and businesses for over a decade!

It’s because of our expert generalist approach – we are not merely experts at websites or just logos or just packaging. We’re experts at the many general needs brands have to sell their products and services, and we’ve yet to see it not be a huge benefit for their bottom lines.

Maybe yours too? Let’s talk.

1 reply

Trackbacks & Pingbacks

  1. […] which is why the shepherd word is used, and it’s what sets us apart,” says Dan. “I call us ‘expert generalists’ because we are experts in branding, yet not for one particular niche […]

Comments are closed.