Attorney Derrick Davis is our guest on this episode of the Brand Shepherd podcast.
TOPIC: Legal Guidance For Starting A New Brand.
COVID-19 will spur a lot of new entrepreneurs, new businesses.
New businesses will need to develop a brand for themselves, which we have covered in the 5 Ingredients podcast.
New businesses will also need legal guidance as they start or expand.
We will talk about what that looks like.
STARTING OUT: navigating legalities of getting started
Type of business (LLC, Sole Prop, etc.).
Naming for a new business or brand extension.
Protect the IP.
Mystery Solved: TM or © ®?! When to do what.
GROWTH: businesses/brand that is using this time to work ON their brands/businesses
Every business takes on risk — what are some common risks a new business or new brand growth will want to be cautious about?
Trouble: what value does someone like you bring to the table when a cease and desist letter arrives, or some other kind of trouble?
Trouble: similarly, what if another new business steals your IP?