Knoxville Entreprenuer Center (KEC) and Brand Shepherd have partnered to offer mentorship to startups within the accelerator.

Brand Shephed co-founder and creative director will have monthly on-site office hours for startups meet and work through challenges they face for their products.

This experience is similar to what Brand Shepherd did with product-focused accelorator First Batch, as well as faith-based OCEAN in years past.

Those collaborations for mentorship led to successful product and brand development for many startups, most notably InnoTool, from the First Batch class.

Brand Shepherd is eager to help the startups in Tennessee build, brand, and guide better products.