We are making a potentially risky move with our social media activity as we head into 2016. First, we will say what we plan to do, then explain why.

The Plan: What’s Out

  • We will cease daily activity in our Google Plus brand page.
  • Twitter activity will slow from a daily tweet to tweeting occasionally.

The Plan: What’s In

  • You’ll begin seeing a lot more activity on our YouTube channel.
  • Daily activity will begin again for our old, but not forgotten, Facebook page.
  • Soon, you can follow us on Instagram (update coming soon).

We hope you’ll follow us on LinkedIn or Facebook to continue seeing our daily updates and shares.

The Why

After Google streamlined Google Plus, it has become increasingly unclear what the vision is for Brand Pages. Some of the things we loved most about “Old” Plus are now buried somewhere in a haze of terrible UI. Rather than devote our time to figuring out Google’s mess, we are dusting off our old Facebook page and posting there daily instead. Facebook seems to have businesses in mind for their tools in a way that Plus (or whatever it is now) does not. Boosting a post on Facebook is lightyears ahead of what Google seems to want from Pages. With New Plus, there doesn’t seem to be any calls to action, and whatever SEO benefits there used to be are being stripped away.

As for Twitter, we have always had a love/hate relationship with that platform. Actually, mostly hate…ok, that’s strong…mostly strong dislike? Yeah. That. The reason is that mature adults should communicate in more than 140 characters. Period. To us, Twitter dumbs down any and all conversations. But more importantly than the doltish method of socializing, Twitter ranks pretty far down the list in terms of measurable ROI. We have never seen a single project or prospective client approach us because of (in part or in whole) Twitter, and that’s in spite of our profile page having a Page 1 Google ranking when searching for “brand shepherd.” So we will continue to post to Twitter now and then, but it is not performing to the degree that warrants continued attention.

What we like about Facebook is that it appears they listened to brands and businesses in terms of the tools everyone wanted. We don’t mind paying to play, but give us the audience if we pay. From what we have researched on- and off-line, Facebook is delivering. So we will shift back to Facebook for daily posts.

For us, though, LinkedIn is our social media powerhouse, and we have no plans to change anything about how we use LinkedIn. It’s been such a great resource for qualified businesses to find, vet, and contact us. Our Google Analytics tells the same story.

So that’s our plan for 2016. Of course, everything is subject to change. If Google gets their Plus act together, or finds a way for brand pages to stand on their own apart from Plus (as is hinted at in the great dedicated mobile My Business apps from Google), then we’ll give that some love. For now, we press on with a focus on Facebook and YouTube. We hope you’ll follow us to see how we do.