It is likely that you’re looking at this page for one or two reasons: 1.) Your brand’s existing packaging isn’t selling well anymore, or 2.) there’s a new product and you want fresh informed eyes.
The question we must answer, then, is: Why work with Brand Shepherd for your CPG design project?
- The value of smart design.
Consumers are looking to brands for value, so brands need partners that provide value. Our deliverables are always designed so that they can be used as brand assets for your in-store presence, as well as on-line. By equipping our clients with digital assets that they can use in their e-commerce channels as well as their in-store channels, Brand Shepherd helps our clients get a smart ROI when they work with us.
- We know CPG in-store and online.
Our experience in designing for CPG is wide-ranging. Established brands look to Brand Shepherd for a refresh or line extension, and startups look to us for design that will tell the story and pop on-shelf and online. We know that creating packaging that tells the brand story with stopping power is just as important online as in-store.
- No egos: “Design is problem-solving; Art is self-expression.”
The quote above hangs framed above our CEO’s desk because it embodies our approach to design. We will give you our professional, experienced advice and counsel on how your packaging should look and behave, but we also know that it’s not our business at the end of the day. We are here to create and express on behalf of the brand, not ourselves.
Every brand need a guide – a shepherd! – to make sure the brand message isn’t lost in the process of speed-to-market and value-to-consumer emphasis.
Consumer packaging design that is thoughtfully engaging, eye-catching, tasteful, and reinforces your brand’s value proposition is a must for store shelves these days. Corporate buyers are turning away packaging that has no brand backbone, and that’s why it’s important to partner with a design firm that gets it – a design firm who knows the process:
- Knows that your corporate buyer will want a say in the design process, and plans accordingly for this…
- Knows that you know your product better than anyone…
- Knows that design is just one cog in the wheel of what persuades a person to buy your product – doesn’t have delusions of grandeur…
- Knows that the brand message must be consistent and clear on the final design.
We are a great source to work with for consumer packaging. Whether selling direct to consumers strictly via e-commerce and m-commerce, or traditional retail channels, Brand Shepherd is the partner your brand will benefit from working with.