Since my last post about how Brand Shepherd is becoming mobile-first we’ve had a lot happen around here.
First: We were hacked.
We were alerted that browsers were sounding an alarm when they were pointed here at our website, and after looking at it more we saw that part of our website had been hit with malware. Normally when a website is hit with some type of hack we just revert back to the most recent, clean backup. But this time I felt that it was time to use this annoyance as an opportunity.
The now old Brand Shepherd website was taken down, and we rebuilt our website from the ground up using what we’ve been learning about mobile-first thinking.
Mobile-First: Us First.
This blog series has been all about logging the journey. The predictable process would have been to make a mobile-first change, announce it, market it, and sell it. But that is boring and predictable. As a designer, I see and know that design is 100% about process, so my goal here is to log the process of changing our way of thinking, then showing the tangibles.
This new website is the first tangible.
What you’re looking at now, no matter the device you’re on, is called a responsive designed website. Recently tech news giants BGR made the switch to responsive design, and summed it up really well:
We also wanted to design a site that reflected the current state of the web, and how everyone accesses BGR. A desktop, a tablet and a mobile phone should all provide the same website experience regardless of how you read BGR and we do that now with a website that uses responsive design. No mobile themes and no redirects to a subdomain, just the same site.” [original post]
That is about as good an explanation of responsive web design as can be found or written. It also sums up the big idea behind mobile-first: The same experience regardless of device.
As we set out to meet with businesses and talk about their mobile strategies, and how they are positioning themselves on an increasingly mobile web I felt that Brand Shepherd needed to go through this process first. I am not a fan of folks who sell me on ideas they’ve not experienced, so it is very important that we take a “us first” approach in order to share what we learn.
The soft sell: Maybe a mobile strategy is on your mind. Maybe it’s not, and you just had an “oh, crap” moment in realizing you should have a mobile strategy. Let’s talk about it. Let’s see what we can do together to see that your visitors and users experience your web presence the same way regardless of device.