Since 2006, Brand Shepherd has been a generalist creative agency working with brands of all sizes.
We fully embraced the generalist approach to our work and welcomed any brand of any type or size to work with.
Today that changes.
The next chapter of Brand Shepherd’s life is to focus in on building, branding, guiding better products.
Today we announce a focused direction for Brand Shepherd, one that specializes in working with the kinds of brands we find ourselves working with most often, resulting in years-long productive relationships: Brands that make, sell, or manage products.
Product brands get the most value from Brand Shepherd’s expertise in 3 areas:
- User Experience (UX) Design
- Product Package Branding
- and Product Brand Identity Design
Products have a lot of needs.
There’s always something that the products need: A new innovation to bring to market, a sub-brand, a line extension to attract a niche audience, better practices, and on-going entanglement between the tangible and digital product relationships.
Our customers get the most value from working with us through the three areas listed above because they meet the on-going needs of thriving products.
Our long relationships with digital, tangible, and service product brands – in some cases, spanning over a decade! – tell us that products are where we do our best work and provide the most value. So products are our focus from this day forward.
Building, Branding, Guiding Better Products™
This is our statement of what we do.
Building. The deepest area of growth for us in recent years is UX and UI Design (aka User Experience and User Interface) for digital and tangible products. Whether we are building various digital products, researching customer journeys and user behavior or understanding the nuances of how product package branding continues to sell to consumers once it’s in their home; Building better products is a huge part of what we do.
Branding. We are a creative agency, one that creates compelling visual Branding. That will not change. It is what we have always done and now it will focus on products.
Guiding. The word Shepherd is in our name for a variety of reasons, but most of all it is our belief that we are sought out to help guide brands we work with. Guidance shows up in a lot of ways, too; most of it is not visual at all. When we research the UX of a product with its users and use the findings to help build a product, that’s Guiding. When we help steer the visual appeal of a product’s packaging to meet the tastes of its intended consumer, that’s Guiding. When we help brands figure out the complex relationships between parent, child, and grandchild brands, that’s Guiding. Shepherd guide and this will continue to envelope everything we do.
Below are a series of questions and answers we anticipate will be on the minds of those who have worked with us as a customer, vendor, or friend.