Brand Shepherd To Help Make A “Secret” Known To A Lot More People

Safe Mom. Safe Baby. Safe Place.

The Tennessee Safe Haven Law, enacted July 1, 2001, and amended in 2020, allows mothers to surrender their unharmed newborn within 14 days of birth, confidentially and without fear of prosecution for abandonment, to staff at any Safe Haven Facility.

A Secret Safe Place For Newborns Of Tennessee is a non-profit organization that was formed after its founders helped spearhead the creation and passage of this law.

The nonprofit did not rest after the law was passed.

They have continued working for newborns and mothers to…

EDUCATE 
Tennessee about safe surrender under the Safe Haven Law.

EQUIP 
800+ facilities for newborns surrenders.

​EMPOWER 
Women to make a safe and brave choice.

The work this org does fits perfectly with Brand Shepherd’s core belief in the quality of life for kids and families.


We are thrilled to announce that we are partnering with A Secret Safe Place For Newborns Of Tennessee to help them clarify and develop their message to make this precious “secret” more widely known to a lot more people.


Our work together will be on clarifying the Secret Safe Place messaging, and then applying that to the various ways the org reaches mothers, volunteers, and workers in its “safe” facilities.

This work is an honor to be part of because we will be directly contributing to saving infant lives and serving new mothers who are making perhaps the most difficult decision of their lives, too.

Working alongside A Secret Safe Place dovetails perfectly with where Brand Shepherd has chosen to give of our time, talent, and guidance each year.

Each year Brand Shepherd quietly partners with a non-profit org to help them clarify their messaging and brand. Most recently we worked with Kingdom Design Ministries, a nonprofit that provides room makeovers and renovations to children who have experienced devastation.

For 2022, our work will be with A Secret Safe Place For Newborns Of Tennessee, and we could not be more honored to be part of it.

Please consider donating to help today.