
Occasional News


Brand Shepherd Is 5 Years Old
Brand Shepherd News, UncategorizedThis month Brand Shepherd turns 5 years old, and we are going to offer 5 blog posts over 5 days to mark our 5th year in business. Here's what to expect: Today: Thank You + Meet The Team
Tuesday: 5 Lessons Learned from Failure
Wednesday:…

Becoming Mobile-First: Us First
Brand Shepherd News, Uncategorized Since my last post about how Brand Shepherd is becoming mobile-first we've had a lot happen around here. First: We were hacked. We were alerted that browsers were sounding an alarm when they were pointed here at our website, and after…

Becoming Mobile-First: A Honed Focus
Brand Shepherd NewsThis is the first post in what I believe will be many posts regarding Brand Shepherd's journey into becoming mobile-first in our thinking and approach to the web experiences we create. My writing style here will be very informal, and this is…

Your CPG Product Needs Branding: Why Work With Brand Shepherd?
Brand Shepherd News It is likely that you're looking at this page for one or two reasons: 1.) Your brand's existing packaging isn't selling well anymore, or 2.) there's a new product and you want fresh informed eyes. The question we must answer, then, is:…

Brand Shepherd Joins the Cincinnati Chapter of the American Marketing Association
Brand Shepherd NewsWe are excited to announce that Brand Shepherd has joined the Cincinnati Chapter of the American Marketing Association (AMA). Joining this organization has been on our radar for some time, but it was always a "some day, when we have time…"…

OfficeTime Interviews Dan Crask
Brand Shepherd NewsSince our beginning, we have used time-tracking software called OfficeTime™, and it has kept pace with every twist and turn of our business' growth. We have been quite outspoken to our peers about OfficeTime, and somehow it migrated all the…

Come Fail Away!
Brand Shepherd News, UncategorizedLate December brings oodles of Top 10 lists, and the lists that get the most play are the Fail/Flop lists. CNN had a list of the 10 Biggest Tech Fails of 2010, the Brand New blog (a daily read for us) a list of the Top 10 Worst Identities of…

3 Lessons Learned from Designing CPG for Big Box Retailers
Brand Shepherd NewsWe often share these with a business that hires us to design packaging for their wares, so I thought it might be helpful to post the information for everyone to read. Here goes… 1. Leave (a lot of) Room For Your Buyer
The buyer at the…
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Onward.January 5, 2021 - 10:23 pm
brand shepherd2020 Year In ReviewDecember 30, 2020 - 8:46 pm
Part 5: The Chef • The 5 Key Ingredients To Creating An Exceptional Product Brand • by Brand ShepherdDecember 25, 2020 - 12:20 am
Part 4: The Brand’s “Why?” • The 5 Key Ingredients To Creating An Exceptional Product Brand • by Brand ShepherdDecember 24, 2020 - 11:56 am