
Occasional News


PODCAST: 5 Ways To Get The Best Work From Your Creative Team, Part 1: Directional > Executional
Brand Shepherd NewsIf there’s one thing professional creative teams loathe, it’s being hired for a gig, then being directed, step-by-step, how something should look or function.At best, it sends contradictory messages.

PODCAST: 5 Ways To Get The Best Work From Your Creative Team, Introduction
Brand Shepherd NewsWhether you have hired an agency, or are working with an in-house department, there are ways to get the best work from your creative team.You have expectations of getting ideas brought to life for the betterment and profitability of the product, and your creative team wants to unleash their power on your product to make it worthy of their portfolio and bragging rights. It should be a win-win thing, right?

Announcing the Brand Shepherd Podcast
Brand Shepherd NewsBrand Shepherd is rolling out a new way to learn what we believe to be true about product branding: The Brand Shepherd Podcast. This is a product-focused podcast that will explore the various approaches, best practices, expertise, and experts in products, guided and brought to you by Brand Shepherd.

Building, Branding, Guiding Better Products: We Are Brand Shepherd
Brand Shepherd NewsToday we announce a focused direction for Brand Shepherd, one that specializes in working with the kinds of brands we find ourselves working with most often, resulting in years-long productive relationships: Brands that make, sell, or manage products.

ABC News Looks To Brand Shepherd For Take On New Sports Apparel Brand
Brand Shepherd NewsCincinnati, Ohio ABC News affiliate, WCPO 9 On Your Side, interviewed Brand Shepherd Creative Director, Dan Crask, for a take on a new niche sports apparel brand aimed specifically at tennis enthusiasts. It was a pleasure to contribute some thoughts on why this new tennis apparel brand could be a big hit with its customers.

“What’s Up Wyoming” Interviews Brand Shepherd
Brand Shepherd NewsWe are thrilled to share an article written about us from What's Up Wyoming, a community news source from the small suburb of Wyoming, Ohio, near Cincinnati, where we are headquartered.

Gutenberg: The Coming WordPress Doomsday?
Brand Shepherd NewsA huge change is coming to WordPress in the coming weeks: Gutenberg. Gutenberg is WordPress’ whole new editor. It will replace the current editor area that looks like Microsoft Word when creating a Post or Page.

A New Brand Shepherd Website
Brand Shepherd NewsThanks for stopping by and taking a look around our new website -- our fifth website in our 12 years in business. Every-other-year we make it our goal to create a refreshed or totally new website that captures current and forthcoming best practices…

A Fun Curiosity
Brand Shepherd NewsSome weekend fun: This photo was taken at a dedication of The Crask Inn over in Scotland yesterday. Brand Shepherd is owned by Andrea and Dan Crask. See that priest’s staff — does the top of it look familiar in shape and color?! It’s…

He was a very good boy.
Brand Shepherd News? Today we have to say goodbye to Jake, the border collie who was a faithful member of the Crask family, and the inspiration for our business name. The idea of ‘shepherding’ a brand was inspired by this dear member of our family. He loves…

Our own note card fail 🙁
Brand Shepherd News ?? FAIL ?? THE GOOD: sending print projects to an online printer is a way to get decent print at a low cost. THE BAD: an online printer doesn’t have *any* cares to give if what you uploaded is obviously wrong because the uploader…
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Onward.January 5, 2021 - 10:23 pm
brand shepherd2020 Year In ReviewDecember 30, 2020 - 8:46 pm
Part 5: The Chef • The 5 Key Ingredients To Creating An Exceptional Product Brand • by Brand ShepherdDecember 25, 2020 - 12:20 am
Part 4: The Brand’s “Why?” • The 5 Key Ingredients To Creating An Exceptional Product Brand • by Brand ShepherdDecember 24, 2020 - 11:56 am